Twitter is a veritable proving ground for a message, at 140 characters per tweet people can quickly decide whether they want to interact with you and your brand/app further based on the content you are pushing out. The first best practice comes from Mark Schaefer who wrote The Tao of Twitter, Changing your Life and Business 140 Characters at a Time who points out that you must have a suitable tribe with an initial goal of establishing 200 followers through time blocks of at least 20 minutes a day making connections by following them and generating or sharing meaningful content along with properly setting up your Twitter page with biographies, links to your app, home page or website (Schaefer, 2014)
Mark Schaefer also recommends ‘mining’ competitors lists and determine the users that are following them. (Schaefer, 2014) By choosing to mine a competitor the customers will share an interest in your app and readily follow you if your content is engaging. Hashtags are another way to engage people who are not aware of your brand or are not following you yet. By adding hashtags to your posts anyone searching for a particular hashtag could stumble upon your content.
Engage with your followers, when you engage you create a connection and content that can be shared whether it be a tweet or post or anything of the sort your followers can re-tweet your post which gets your name out to possibly hundred to thousands of people. The sheer size of Twitter’s user base means your content could reach millions in no time. A great example of this is John Ledger, CEO of T-Mobile who is constantly tweeting his followers with promotions, all the way down to his daily activities including one today he dubbed ‘slowcookersunday’ where he cooks a homemade meal in the slow cooker for his family every Sunday. People on Twitter even give him ideas on what to cook. While quirky it works, people are following and interacting with him.
Finally, the most critical part is Tweet often, Twitter is real-time conversations happening all around us. If you want to develop a following and have free advertisement you will have to invest some ‘sweat equity’ into this operation. By tweeting often even through the use of a social media dashboard such as HootSuite which allows for scheduled tweets users will feel that you are interacting with them at a regular interval.
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Schaefer, M. W. (2014). The Tao of Twitter: Changing your life and business 140 characters at a time. New York: McGraw-Hill Education.
#slowcookersunday hashtag on Twitter. (n.d.). Retrieved from https://twitter.com/hashtag/slowcookersunday?src=hash